The name came to Mick one day and it just stuck. Perhaps living in Bulli had some influence. Perhaps it’s the alliteration? Bulli & Beer seem to go hand in hand. Bulli Bitter (aka BB), Bulli Black, and Bulli Brown Ale to name just a few of the fine ales we hope to soon tempt you with.
Brown and Black are also two types of coal and coal is a big part of the history of Bulli and the surrounding suburbs. While Bulli might seem hard to pronounce at first sight, just try to pronounce many of our other suburbs, (Woonona, Thirroul, Unanderra,). And the idea of ‘Bull Eye’ being tied into our logo is a great way of improving the brand recognition with a memorable character.
There is no Bull in the Beer, its all in our Brewer.
To live in Bulli is to love Bulli. My wife and i often go for a walk along the beach and joke “great place to come for a holiday”. The beaches north of Wollongong are spectacular. The scenery of the green escarpment running down to the ocean is breathtaking. You are only a little over an hour from Sydney which is one of the greatest cities in the world. The climate is close to perfect and the ocean is clean, it’s hard to ask for more.
So if our beer can help to promote the merits of Bulli we are proud to tag it with the name.
Mining history, the Bulli Pass
A web search on the history of Bulli will bring up a book by William A Bayley called Black Diamonds the History of Bulli. It’s a concise history and a good read, particularly with an ale in the other hand! The following are a few bullet points outlining some of Bulli’s early history.
“In Bulli we have a diamond mine of our own, Black Diamonds” Illawarra Mercury 28 July 1885
In the early 1880’s Sydney was already facing a land shortage. (Though it’s fair to say on a different scale than we have today.) So Governor Macquarie sent Charles Throsby and a team south to explore the region in search of good farming land. By 1815 cattle were grazing and huts were springing up along the coastal plains.
In 1816 the area was surveyed for land grants. O’Brien, a native of Wexford Ireland was the first official white settler in Bulli. (Yes, I acknowledge that the white British settlers at this time virtually stole the land from the aboriginal occupants, traditional owners, who had been here for thousands of years.) Cutting and shipping cedar logs was the first industry in the area. Whalers were also active through to the 1880’s. Interestingly, the Stanwell area was once called “Little Bulli”.
While coal had been discovered by Bass in his coastal journeys, it was not until 1849 when the first carts of coal emerged from mines. A decade later the coal mining boom was in full swing. Over the next few decades the Illawarra saw a massive amount of infrastructure projects implemented. Rail lines were laid, and ports were expanded in order to get the Black Diamonds to market.
If you have an interest in the history of coal mining in the Illawarra, there is a great documentary video called Beneath Black Skys, by a local Bulli company called Why Documentaries.